I saw an ad for Papa John’s which said their main pizza–pepperoni–was only $8 and 50 cents. I don’t know why, but when I see specials like that, I think about how I want the $30 item or worth of items and not the $8 one. I think they trap you on their site and get you to spend more money more than offer a special that you’d actually want, or like, which is the point.
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